“Taking cues from minimalism, Filmore, a skincare company dedicated to clean skin was founded from the owner’s dream to be in control of your own destiny. The design is striking and reserved, and uses this to the brand’s advantage. The interlocking F’s depicted provide the packaging with a system that users can adapt and make their own.
Taking inspiration from the Scottish water used in the product, we referenced the initial ‘F’ in the International Code of Signals (ICS – an international system of signals and codes for use by vessels to communicate important messages) to create a clean, minimal marque.
The overall identity then uses a series of interlocking bold F’s to create a grid structure for product information, directions for use and ingredients. Giving the bottle a cohesive and slightly masculine twist.
