Gradient coloring, succinctness and unique logo typography are the brand style-forming elements along with a unique color scheme to support the INDIGO name. The mysterious glowing effect demonstrates the rich potential of its meanings: it is a stage lighting, it is a night light, it is a marker for lux (meaning “light” in Latin) status. The breakdown into syllables gives the IN-DI-GO playfulness and minimalism combined with a deep dark color to create indulgence.
Agency: Fabula Branding
Art Director: Dmitry Kashkan
Creative Director: Olga Kashkan
Designer: Kristina Molochko
Photographer: Aliaksei Karzhanets
Client: Farmin ALC
Location: Belarus
