This new premium non-alcoholic beverage blurs the line between the traditional looks of non-alcoholic and alcoholic beverage designs.

“‘Wonderfully unusual’ non-alcoholic adult beverage ZEO has been given a spectacular brand expression by integrated brand design agency Blue Marlin.

ZEO, the debut product from Mayfair-based Freedrinks Ltd., launched in the United Kingdom this summer.

Going beyond the conventional thinking that a drink has to be alcoholic in order to be interesting, ZEO is a lightly carbonated beverage that delivers a sensory experience like no other. ZEO’s intriguing blend of wild berries, flowers, fresh green herbs, grains and exotic spices warms your taste-buds, and its refreshing, clean aftertaste cools – leaving your mouth tingling and offering a stimulating drink experience. Each time you enjoy ZEO, whether it is on its own or as a cocktail, you’ll be surprised by different sensations.

Blue Marlin created graphic and structural packaging to introduce ZEO, and its unique proposition, on and off-trade.