San Francisco based Xumma, pronounced zuh-mah, is “cola done right.” Just sweet enough and just dry enough, Xumma harkens back to what cola is meant to be.

Balancing between traditional and contemporary, HMSDesign developed a design for the new-to-market semi-sweet cola that showcases the traditional nature of the beverage but also stands out on shelf at gourmet markets and natural food stores.