If you ever dabble into fine arts, you are familiar with The Griffin of the fine art world, Winsor & Newton. Their legacy had passed on from one generation of artists to another; the brand was my mother’s choice of water color as an art student, and 20 years later it was mine. Today, Pearlfisher has developed a new creative strategy and iconic brand identity for Winsor & Newton as part of a global relaunch for the brand.