Blind debossing dates back centuries in bookbinding and leather craft, and it’s almost always a pleasant surprise when it pops up in a piece of new packaging design. It might also signal a direct response to the constant yearning for the analog. 

Dukes Coffee, designed by Studio of Design and Art, went with a dark charcoal board stock, and the “dukes” wordmark is pressed deeply into the base panel, with no ink filling the impression. The effect is quiet and confident. Dukes is proving that physical craft and material restraint can carry more meaning than almost any other design tool.