Giona by FLOV® STUDIO is one of the most visually committed entries in the liqueur category. Arriving with a squat, round bottle, a perfect sphere stopper in deep cherry red, and a label system that looks like it was designed specifically for a swanky, new cocktail bar. 

The Giona logo wraps dramatically across the lower half of each bottle, printed in the same red as the sphere stopper and sitting below a flavor name in a lighter weight. The labels are printed on Avery Dennison’s Fasson rGranite paper, whose stone-like texture adds a tactile depth. The script “Super Delish” curves across the center of each label in a contrasting italic hand, injecting a playful informality into an otherwise structured layout.

In a low-ABV category that still struggles to look as desirable as full-strength spirits, Giona is visual proof that drinking less does not have to mean settling for less.