• Global design agency JKR partnered with The Coca-Cola Company to execute a comprehensive brand identity and packaging redesign for Schweppes, the world’s oldest soft drink brand (founded 1783).
• The “look back to look forward” framework utilized 200+ years of archival ephemera, reintroducing historical serifs to the iconic diagonal saffron sash and reviving the 1851 Great Exhibition crystal fountain illustration.
• The modernized global visual system successfully unified disparate regional markets, restored premium brand positioning, and delivered measurable increases in retail sales.

It’s not every day that you get to redesign a beverage brand that has existed for over 240 years. And given many design firms’ reputation for spelunking into dusty archives, it’s almost too much heritage to deal wth. 

Of course, we speak of Schweppes and its latest redesign from JKR.