We try to be careful of what we put in our bodies so why wouldn’t we make sure to do the same for our pets? Canadian agency The Small Monsters redesigned the branding and packaging for Wilder&Harrier, which are a healthy alternative to dog treats.
“Wilder&Harrier are healthy training rewards for dogs made from cricket flour. Positioned as a healthy and sustainable protein source, the cricket-based treats are designed for very active dogs (especially those that compete in dog-related sports such as canicross, which are rapidly gaining popularity in North America).”
“Originally named “Bugbites”, the brand was underperforming due to a lacklustre package design that didn’t capitalize on the product’s key differentiators. The Small Monsters was asked to rebrand the line, including a rexamination of the target market, a new name, a new brand identity and also packaging.”
