London-based agency Midday has designed the colorful and modern branding and packaging for Well & Truly, a new brand of healthy snacks.

“On a mission to change the world of snacking, Well & Truly offer great tasting snacks which are healthier and have no hidden nasties. Our naming and brand creation represents this honest approach with a stylish brand identity and product inspired illustration. With ambitions to continually grow the range, our branding system allows the brand to evolve with ease and consistency. Teamed with a playful tone of voice, the brand is Well & Truly ready to make big waves in the category.”

Designed By: Midday