• WEIRDO Snacks by MABA takes a playful, personality forward approach that transforms each flavor into a distinct and memorable identity.
• Character driven snack design with expressive typography and vibrant color palettes tailored for Gen Z.

We can thank Gen Z humor for branding becoming more personality-driven. 

This design leans all the way in, with a playful exaggeration that refuses to blend in. For Weirdo Snacks, MABA built a vibrant visual universe where each flavor becomes a character, illustrated with a mix of cartoon surrealism and glossy rendering. The typography is chunky and expressive, with softened curves and exaggerated forms that echo the brand’s irreverent tone while remaining highly legible across the range. This design fully commits to character, turning each pack into a personality-driven moment that invites curiosity, all in step with how a new generation wants to snack.

Naming, branding and packaging design for a snack brand that explores flavor without inhibitions, where cool becomes excessive. For those who don’t want to go unnoticed.

Each flavor creates its own characters, with youthful and bold aesthetics, appealing to Generation Z, who question stylistic rules and make them their own.

Cheeky and warm, the universe is complemented by intense colors to differentiate the range of flavors. The characters pose under the flashes on their own catwalk.

Each character is drawn and then modeled in 3D to give it a padded, vinyl look. The bag continues its quirky aesthetic on the inside, where gold metal complements the playful glam aesthetic.