Customers today are shopping for something bigger. We not only patronize brands, we follow them, we listen to them, we talk to them. We connect with them because we want to connect with something bigger. And smart brands realize this—they build tribes not simply customer bases. This collection highlights 20 standout packaging designs that create a community and unify consumers with others.

Learn more about this trend and the other 12 prominent trends of 2017 in our free downloadable report.