Opportunities for innovation can be created by becoming familiar with the multitude of paperboard or nonpaperboard stocks available today, the team at JohnsByrne outlines a few. Deciphering the pros and cons of each substrate with the collaboration of your packaging manufacturer is critical to accurately guide your client. When researching new substrates, begin by asking these questions of your material suppliers and packaging manufacturers:
What are the cost implications of the substrate? Is there an alternative? Is the material sustainable, and in what way? Reusable, recyclable, biodegradable, or compostable?
What printing and finishing limitations of this material?
