Typography Takes the Lead in Likeweiß’s Wine Box
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OlssønBarbieri’s design for Likeweiß Chardonnay leans into playful minimalism with bold, curving typography that feels lifted from a handwritten sign or café chalkboard.
The oversized “like” and “weiß” almost wrap around the box, breaking conventional layouts and drawing the eye immediately. A limited palette, with mostly black, white, and leafy green, keeps it clean while the small vineyard illustration adds just enough context. It nods to German wine culture without being too serious, almost like a wink from the shelf.
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