Designed by Studio Born, Turtlee Organic Toothpaste is packaged in a beautifully illustrated tube and box. The symbolic illustrations create a whimsical design system, but the refined nature of the typography keeps the complete design elevated and clean.

The brand name is derived from “Turtle” and is seen as a symbol of Mother Earth, representing stability, and longevity. It is also considered a symbol of protection, as the turtle’s hard shell provides a physical barrier against danger. Turtlee Organics is a certified organic toothpaste brand that builds a bridge between people and nature, believes in the healing power of nature, and is dedicated to transferring this belief to human health.