One of my personal favorites. Tri-Plex Packaging Corportation does away with plastic for the Kiehl’s Gift Set Package. See more below.
“As designers, we all are painfully aware of the consumer perception that plastic is not eco-friendly may not be entirely accurate but it impacts packaging in today’s market. Structural problems in package design that would be easy to solve in plastic must be re-engineered to work in paperboard. As plastic was felt to diminish the brand’s all-natural appeal, the Kiehl’s gift set package presented us with the opportunity to design a durable multipurpose package that, when presented at retail, converted into a premium gift with purchase and without any use of plastic.

















