Who doesn’t love a little zhuzh in their drink? A flavored liquor is always more fun than a just regular tipple on the rocks, and Jim Beam made theirs extra sweet with an endearing, down-home design from Turner Duckworth. Each flavor shines with a special woodcut design from Andrew Davidson, whose precise hand makes these “illustrations” find the perfect balance between photorealism and DIY.

Our redesign of Jim Beam’s flavors took the labels back to the same off-white labels of the brand’s signature bottling. And on to these we printed hand-crafted woodcuts of fruits, inked-up in rich, flavorful colors. Making our marks in a relaxed way, to fit the spirit of drink and occasion.