Blue Diamond was founded in 1910, and in those 100+ years of existence, the agricultural cooperative has become synonymous with all things almonds, and they have over 3,000 farmers in their nutty collective.

Of course, Blue Diamond hasn’t refreshed its visual identity since 2004, and its packaging and branding were starting to look somewhat dated. Working with Turner Duckworth, the almond giant wanted to dust things off and strip away some of the excess fat.