Tröegs Oktoberfest Lager Packaging Transports You To Germany

Published

David Leutert worked with the team at Tröegs Independent Brewing to design new labels for the Oktoberfest Lager. Inspired by the traditional Bavarian beer-hall aesthetic, the artwork on the label is highly festive and wonderfully approachable. So many people dream of going to Oktoberfest, but even if you cannot attend, this beer packaging feels like the next best option. The handwritten-inspired typography, bright blue and yellow color combination, and checkered pattern work harmoniously to create a special German-inspired design.

Editorial photograph
Editorial photograph