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To Commemorate A Major Anniversary, SUL Educational Brochures Are Styled As VHS Cassettes

By

Rudy Sanchez

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For client SUL Education’s newest brochure, designer Aurimas Kadzevi?ius drew inspiration from another 1979 debut, the VHS cassette tape. The catalogs use elements such as cassette sleeves and sticker labels, respecting the past while SUL’s curriculum prepares students to innovate for a better future.

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By

Rudy Sanchez
Rudy Sanchez is a product marketing consultant based in Southern California. Once described by a friend as her “technology life coach,” he is a techie and avid lifelong gamer. When he’s not writing or helping clients improve their products, he’s either watching comedies on Netflix, playing the latest shooter or battle royale game or out exploring the world via Ingress and Pokémon Go.

Credits

Contributor

  • Aurimas Kadzevičius
  • Rapolas Danilevičius

Design

  • Birutė Bikelytė

Print

  • Greita Spauda/GSP Supply

Photography

  • Kernius Pauliukonis “Packshot”

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