Water is, in fact, necessary for life. Yet, even though we all have to consume water, the packaging system for water brands is often dull and lifeless. Aura Bora, an herbal sparkling water brand, worked with Moxie Sozo to develop a can design that brings the universality of water to life in a playfully enchanted way.

The “brandcscapes” for each of the flavors are showcased on the can and show whimsical worlds that encapsulate the flavors of the beverage. Plus, there’s no denying that the color combinations for each flavor also help consumers navigate the flavor palettes within.