Like any company or organization, the United States of America has a brand identity. But unlike most other countries, America’s branding is recognizable by billions globally, an impressive feat considering other nations like the UK and France have had a global presence for centuries predating the founding of the US.
The Statue of Liberty, cheeseburgers, and breathtaking swaths of nature like the Grand Canyon are also a part of America’s brand, in a similar way that the Tower of Pisa, the Tuscan countryside, and pasta are intertwined with Italy’s identity worldwide.
But one of the USA’s most iconic brand elements is something most other nations don’t have—a big fancy presidential jet draped in livery created by a renowned designer.
