Rob Rhinehart thinks that food is a burden. Between the time to go to the grocery store and the actual task of cooking itself—or the healthy and expensive alternative of eating out each meal—he found himself inspired to get to the basis of what food provides us in early 2013. Soylent, the liquid meal replacement that provides you with all the daily nutrition your body requires, was born.
Soylent keeps its look like its products: simple. You won’t see distracting graphics or text, and instead the meal replacement is a refreshing step back from the endless choices you’ll find in the grocery store. In turn, it makes consumers’ lives easier, giving them easy meals to enjoy whenever and wherever without having to worry about what ingredients to buy or even preheating the oven.
The first Soylent product was a bag of powder and oil, which you would then mix together. Eventually they started selling pre-mixed Soylent, then Coffiest (for that morning caffeine), and most recently, Cacao and Nectar. The crisp white background and sans serif font make it look incredibly modern, and splashes of color easily help buyers distinguish each flavor.
