We Give Good Clean.
In 2017 method developed a naturally derived line of body washes specifically geared toward the method man. Considering the growing global male grooming market, we focused on providing a solution for men feeling the pressure of a fast-paced lifestyle, and identified an opportunity to help men simplify their mornings and reconnect with nature in their everyday routines. With the shower being a place multiple wellness trends converge and male consumers are generally underserved, we realized we had an opportunity to compliment our new line of experiential body washes (geared toward a predominantly female market) launching at the same time. By combining methodâs minimalist design sense, nature-inspired fragrances, personality + clean-rinsing formula, weâre positioned to deliver a premium offering that appeals to the modern man.
Our no nonsense, naturally derived body wash lets you clean up and get on with your day. The quick-lathering, clean-rinsing formula delivers a fresh, uncomplicated clean. A simplified, muted hunter green color palette cues nature, while a straightforward, pared-back design focuses attention on the genuine, outdoorsy scents: