The 2000’s revival has been in full swing for a few years now, and one of the most interesting, unexpected aspects of it has been the return of cocktails that were huge 20 years ago, but disappeared around the Obama years, like the fairly recently ubiquitous espresso martini.
FCKLCK helped the bottled cocktail brand Weekend tap into the fun of this era with a sophisticated midcentury-inspired design for their wide range of old and new-school drinks. The labels take a low-key approach with white labels and handwritten typography, just like if a bartender poured you a to-go bottle. The rest of the spotlight goes to the cocktail in question, photographed with plenty of personality and a wide range of funky glasses, garnishes, and florid palettes.
