Want to find out the truth behind some of the best-kept trade secrets? Well, we could tell you, but we’d also have to kill you.
The truth is that some brands and companies very much want their trade secrets to stay hidden. Very few people actually know the formula for Coca-Cola, for instance, and the written recipe sits in a locked vault. Or when it comes to those New York Times Best Sellers lists, it’s very hush-hush how bookseller data gets compiled to create them.
But when it comes to sustainable materials, is it ethical to keep innovative processes secret? Or would the entire packaging industry—and, in turn, the world—benefit from making this information widely available?
