• Swedish brewery Åbro Bryggeri has teamed up with Pond Design on a humorous beer called The Bear that leans into the “Swenglish” accent
• The budget beer embraces the beloved quirks of Sweden’s English accent to stand out

If you’ve ever met a Swede, you know they’re a funny people. Dry wit is baked into Swedish culture, so it’s no surprise a Swedish beer brand would lean on humor in its identity.

The Bear is a budget beer from the Swedish brewery Åbro Bryggeri that pokes fun at the Swedish English accent, which pronounces the word “beer” in such a way that sounds more like “bear.” Designed by Pond Design, the can features a crudely drawn, dead-eyed bear speaking “Swenglish.”