Soledad is a sensory experience through and through. HI! ESTUDIO took it upon themselves to create a tactile design and packaging for Soledad tequila that would be unforgettable, if nothing else.
Drawing from Mexican traditions of using black clay for bottling, HI! ESTUDIO designed a textured growler for this smooth tequila. Boldly choosing black as the bottle’s principle tone, they continued the monochromatic theme by including a black netting for the packaging. A sleek, rose gold accent color used for illustrated Mexican symbols, further sets it apart from its competition.
