Soledad Sets Itself Apart With Just A Little Bit Of Clay

Published

March 30, 2021

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Soledad is a sensory experience through and through. HI! ESTUDIO took it upon themselves to create a tactile design and packaging for Soledad tequila that would be unforgettable, if nothing else.

Drawing from Mexican traditions of using black clay for bottling, HI! ESTUDIO designed a textured growler for this smooth tequila. Boldly choosing black as the bottle’s principle tone, they continued the monochromatic theme by including a black netting for the packaging. A sleek, rose gold accent color used for illustrated Mexican symbols, further sets it apart from its competition.

Alianne Valladares-Prieto

A lover of live music, yoga, and photographing her dachshund from any and all angles, Alianne is a jack of all trades when it comes to getting creative. So whether she is painting an elaborate canvas or designing a mood board for her next event, she puts a little of herself in everything she does. She owns more candles than she’ll ever burn through and wishes more than anything she could speak every language. Having studied English Literature and Creative Writing, she is prepared to continue procrastinating the publishing of her first book for at least another two years. In the meantime, she is a writer by day, and an event coordinator by night.