Sexual health and wellness can be intimidating. But TBD Health is a brand that encourages consumers to feel empowered by understanding their health. The brand focuses on at-home STI testing, and the packaging, designed by Hey, reflects the brand’s approachable nature. Instead of moving in a medicinal route, the brand’s packaging feels more reflective of wellness brands than healthcare brands. The system is highly empowering and unthreatening by using optimistic and energetic color palettes and engaging identity.
TBD Health is the startup that’s shaking up the home STI testing market. They are creating an experience that will change how women think about their sexual health for good.
