Tea, and tea drinkers, as a matter of fact, have a long history. As a beverage that’s been around for centuries beyond belief, the drink unquestionably needed a fresh rebranding. Lung-Hao Chiang’s design for Té not only respects the historical roots of the drink but gives it a modern spirit. Té’s packaging is thoughtful and simplistic while still playful and artistic through modern colors, textures, and tasteful repetition.
The culture of tea is an important thing worthy of respect and a long history for the Chinese world, but with the changes of the times, drinking tea (Chinese-style tea) gradually represents the interest of old fashion, expensive, and old people for young people. We hope to interpret a cup of Taiwanese tea through contemporary visual language, aesthetic style, and experience design.
