Andreas Pedersen designed the quirky packaging for Swerl, a shop that now internationally sells coffee beans. The typography practically whirls and spins off the pouch, a visual nod to the brand’s name. Plus, each pack’s oversized yet subtle swirly illustrations create a wonderfully festive packaging experience. This is a brand with a positive ethos, and it’s fun to see how that translates through branding and design.

Swerl Coffee Roasters has evolved from being an online coffee subscription and mobile coffee shop, to now being a specialty coffee roastery that source their beans around the world. The Mercedes Benz van they use as a mobile café was quickly identified as an important identity carrier. The van is from 1972, which immediately presented us with a time in space to draw inspiration from.