How do you stand out in today’s café market place, and identify a warm and inviting place for friends and neighbors to meet over a specially prepared coffee or tea? That is the challenge the team at Pryor Design Co. faced when asked to create an identity system for the Sweetwaters Café.
When Sweetwaters Café approached the team at Pryor Design, they had 2 locations in Ann Arbor, Michigan and a budding brand. Scott Pryor described his team’s approach to building the Sweetwaters Café brand:
