Elixir is a San Francisco-based marketing firm specializing in brand strategy and corporate identity, marketing collateral, direct mail, packaging, web, and catalog design for the consumer lifestyle and arts sector.

“The team at Golden Star had taken years to develop the first-ever sparkling floral tea, tasting and testing many teas and refining their fermentation process. The result is an organic infusion that mimics the mouth-feel of champagne—without the alcohol. Through the packaging design, Elixir helped to blend tea’s rich history with sophisticated positioning as an ultra-premium alternative to fine still and sparkling wines.”

“Elixir redesigned and extended Arcona’s packaging to create a unified system that both evokes and protects the company’s “signature”: active, cosmeceutical-grade ingredients, cold-processed in small batches to maintain their integrity.”