Studio MPLS Brings A Taste Of Lake Life To Branding For Happy Ending
By
Published
Filed under

By
Published
Filed under

The Happy Ending, a cocktail made with vodka, citrus (usually grapefruit), and a touch of bitters, originated in the early 80s. Created by Bill Gage Jr., the libation was such a hit that when he left his home state of Wisconsin to study in Vermont, his creation would propel him to the role of social chair at his fraternity.
Bill Gage eventually returned to Lake Geneva and joined the family business, which included boat building and sales, running a pier, and, eventually, a restaurant.

By
Add project credits with Dieline PRO | Log in
Get unlimited access to latest industry news, 27,000+ articles and case studies.
Have an account? Sign in
To provide the best experiences, we and our partners use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us and our partners to process personal data such as browsing behavior or unique IDs on this site and show (non-) personalized ads. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Click below to consent to the above or make granular choices. Your choices will be applied to this site only. You can change your settings at any time, including withdrawing your consent, by using the toggles on the Cookie Policy, or by clicking on the manage consent button at the bottom of the screen.