Being transparent with your product doesn’t mean you have to skimp on design, and Anna McClellan’s Honest Gin provides this with it’s sleek, high-end concept.

The bottle is halved, with the top providing a futuristic and modern design that plays with patterns against a stark, black background, making it visually inviting. The bottom half of the bottle pairs down the design, opting for a modern san-serif font that conveys the product information in a quick, digestible way.

“Milton Glaser asked if, as a designer, would you be willing to design for a product whose frequent use could result in the user’s death.