Student Week: Dijiao: Bamboo Aged Spirits

Published

Inspired by the villagers in China who use bamboo shoots to age their spirits, designer Spike C Clarke created the conceptual brand Dijiao that represents this rich history. The bottle of the spirit itself is beautifully minimal with an airy font and a slight pop of red through the wax seal, but the real magic lies in the beauty of the bamboo carrier. Uniquely original, this bamboo case is elegant and organic and beautifully displays the culture’s history and practices. Imagine this on a shelf at the highest level liquor store, and it would instantly draw your eye. Stunning.

Editorial photograph

Dijiao is a small batch luxury spirit brand. The packaging celebrates the rare spirit-making tradition in Eastern-Asia with a design that uses up-cycled bamboo trunks to tell a story of the journey from harvest to distillation.