Student Week: Buckhorn Whiskey’s Packaging Is Inspired By The Wild West

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Student designers Nicole Strubing, María José Quiroga, and Laura Fernández put their creative minds together and recognized the power of a well-illustrated, glow-in-the-dark whiskey bottle. Inspired by the wild west, the student’s packaging project takes inspiration from showdowns, saloon doors, and the intricate details on revolvers. The label is beautifully balanced, playful but not cheesy, and comes tucked inside a stunning wooden box that elevates the entire packaging experience.

Editorial photograph

“As the story goes, when the cowboy found himself at a crossroads, he heard the raven’s cry in the distance. The warning between life or death: the blood-chilling sound that gave him the choice between saving his life or facing the gates of hell.” The design is inspired by elements of the Wild West, such as cowboy showdowns, saloon doors and the detailed engravings found on revolvers.

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