There’s your simple can design, and then there’s BAKU Shochu Highball, a conceptual beverage designed by student designer Jasper Kenzo Miura.

Jasper paid close attention to the details through this design, including a clear cast PVC transparency grid that can spin around the can to create the effect of animated bubbles. Furthermore, each can comes with a lid seal to maximize cleanliness on the can’s top when sold individually. Subsequently, when peeled off, each lid exposes a Japanese idiom related to the flavor, revealing yet another unmissed branded moment.

Overall, the design is friendly by using soft colors and a fun, bold type full of movement. Not to mention, the illustrations are darling.