Jackeen, a fictitious microbrewery based in Dublin, specializes in artisan, organic beers.

” We were asked to design the branding for four beers that have four distinctive themes but are instantly recognizable as Jackeen microbrewery beers. Wise Guy is a wheat beer, Apache an Indian Pale Ale, Quare Fellow an Irish Pale Ale and Hellfire a Barley Wine. Whilst keeping the branding DNA the same for each of the beers, the unique die cuts and typography selected for each design signify the personalities of each product. “