For those who grew up watching The Wild Wild West movies or for those who have an obsession with Cowboys, in general, this Bourbon is just for you. Conceptualized by Yuya Yoshida, an intricately designed bottle is paired with a set of shot glasses stored between three carved wooden panels shaped to form a revolver.
Objective:
“The assignment was to create a new packaging structure for protecting six breakable glassware, the brand image and packaging graphics.”
Approach:
“My approach was to create a Wild West themed shot glass packaging inspired by the shapes of revolver barrels. I created an imaginary story about a guy named “Bill Backhouse” who was notorious for defeating his challengers by a drinking duel instead of a gun fighting back in the Wild West. I generated a protective and re-usable packaging structure that transforms into a roulette table for the drinking game based on this hypothetical story. Also, I created a label for an exclusive whiskey inspired by the one Bill Backhouse loved.”
