Since 2000, makers of color-matching systems and reference books Pantone have announced a Color of the Year. Pantone always accompanies the announcement with an explanation about why they chose a particular color, with plenty of insight the color experts have about trends and what we’ll see in the coming year, written in very PR-y language.

This year’s CotY, “Viva Magenta,” comes on the heels of Pantone turning off some colors in Adobe’s Creative Cloud suite, requiring a monthly subscription to Pantone Connect to restore the crucial feature, even for files made decades ago. Missing colors were replaced with black inside of Creative Cloud, and some designers were less than enthusiastic about the switch.