• Sprite x NBA collaboration by Analogue transforms limited-edition cans into bold, collectible packaging celebrating team pride across 17 cities.
• Custom typography, iconic team graphics, and signature color palettes layered over Sprite green create high-impact shelf presence and brand synergy.
• The scalable design system works across multiple formats and retail touchpoints, blending sports culture, self-expression, and strong visual branding.

Some collaborations go beyond a logo swap and actually build a universe you want to step into. For this Sprite and NBA rollout, Analogue transformed the can by turning everyday packaging into a high-impact celebration of team pride and self-expression. 

The typography borrows directly from each franchise’s visual language, layering iconic wordmarks, custom letterforms, and graphic textures over Sprite’s green base, creating a dynamic clash of brand codes that somehow feels perfectly in sync.