Stone Creek Coffee is a Wisconsin based small batch coffee roaster started by Eric Resch and his wife, Melissa. About a year ago, Eric hired design firm LP/w, also based in Wisconsin, to lend a hand on the overall brand experience, in-store experience, and packaging.
“The conversation between LP/w Design Studios and Stone Creek Coffee began about a year ago. Up to this point, Eric Resch was acting as founder, president, strategist, creative director and the list kept going. A full bandwidth to say the least. And though their internal team did a great job of executing necessary items (packaging, menus, website, etc) to keep the company moving forward, these items did not make a brand. Moreover, if there is any criticism against Stone Creek’s previous brand, it would be they were too humble – a trait quite common in Milwaukee.”
“The conversation between LP/w Design Studios and Stone Creek Coffee began about a year ago. Up to this point, Eric Resch was acting as founder, president, strategist, creative director and the list kept going. A full bandwidth to say the least. And though their internal team did a great job of executing necessary items (packaging, menus, website, etc) to keep the company moving forward, these items did not make a brand. Moreover, if there is any criticism against Stone Creek’s previous brand, it would be they were too humble – a trait quite common in Milwaukee.”
