There’s a candy shop, and then there’s Spoiled Parrot.
This New York City destination is an oasis of delectable treats, where those afflicted with a sweet tooth go to celebrate the depth of flavor one can find on chocolate, ice cream, and lollipops. It’s otherworldly in a way only those that respect the sweeter things in life would comprehend and appreciate.
Spoiled Parrot is a curator of international confectionery and high-end chocolates and hosts its own line of desserts with delicious packaging designed by Mucca. The brand leans into the idea of quaint nostalgia intersecting with gilded sophistication to create an identity that masters the art of approachability and perfection. The outcome is an independent brand that leans into its own identity, separate from Jean-Georges’ Tin Building, the culinary food hall home to various restaurants and retail spaces, including the Spoiled Parrot.
