Sprite has launched its newest edition of their playful Summer edition cans.
“Lil Yachty, Vince Staples, DRAM, Vic Mensa, Kamaiyah and Kap G are all teaming with Sprite for the soda’s summer ad campaign that will cover its cans and bottles with the up-and-coming rappers’ lyrics.”
“The ‘Summer Sprite Cold Lyrics Series’ is the third installment in as many years of similar programs for the beverage. But where the past years’ cold-inspired (or at least cold-referencing) rap lyrics were more backward facing towards hip-hop’s past, this version is the first initiative solely based in the genre’s present.
