The flavor profiles have become stale with the vast number of seltzers on the market. Combatting this issue, Something & Nothing is refreshing the market with their new line of Spritz. The beverage blends French wine with the refreshing, balanced botanicals, juices, and extracts from their award-winning Seltzers.

And while the drink within is indeed rejuvenating, it’s the packaging that initially impacts. The two flavors are packaged in similar cans, just the color palette and leafy illustrations differentiating the two. The white can allows consumers to recognize the product as a seltzer instantly, but the oversized, artful typography differentiates it from the masses.