Although summer seems a bit far away on this side of the globe, the packaging of the Solar D range immediately takes us to the beach. Solar D sunscreen technology is designed to let in more of the UVB rays that our body uses to naturally produce vitamin D whilst also screening out the harmful UV rays.

Such a technologically advanced product required an innovative design without being too scientific or complicated. Leading the brand strategy, naming and design process – Aussie agency Loop Brands delivers the job with a clean and impactful design. The white background is animated with the use of bright fonts and a great logo which combines the two key messages of the brand – the letter D and the sunshine.