Smith & Diction designs a beautiful branding system for Elixr Coffee with illustrations and bold typography that will have anyone sipping coffee and admiring all the details.

When we redesigned the packaging for Elixr Coffee, we wanted it to feel like the place itself, a hidden gem. So we chose a simple hand-held box that feels like you’re opening a gift. Minimal on the outside, surprising and delightful on the inside. We designed a label system that cuts out any kind of clutter or coffee snobbery, but still gives each blend an illustration that conveys its own unique personality.