Parallax’s packaging design for Meander Valley Vineyard is inspired by the couple’s journey from corporate life in Melbourne to their vineyard in northern Tasmania, reflecting their desire to connect with nature and build a meaningful lifestyle. The brand strategy is centered around leveraging the unique location of Meander Valley, emphasizing its position as the only cellar door on the Cradle to Coast walking trail. The identity drew inspiration from Tasmania’s walking trails, with the brand name resembling trees in a forest and a color palette mirroring the region’s landscape. The packaging design captures the essence of a place where one can slow down, connect with nature, and work passionately, aligning perfectly with the vineyard owners’ vision.
Strategy Twenty months of on-and-off-again lockdowns can do funny things to you, sharpening your focus and helping you realise what’s truly important in life. As it did for Bron and Jade Nicholls. After enduring one of the world’s longest COVID lockdowns, the pair left their corporate careers and Melbourne life behind them, packed the kids up and purchased a vineyard in northern Tasmania. Did they know anything about viticulture and winemaking? No.
